https://www.jakealpert.com/home daily 1.0 2021-07-10 https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c84714cd70e93e056d0e5a/1623790704337/Component+63+%283%29.png Home - Salt Lake Kicks A clean and modern eCommerce site redesign for a teenage entrepreneur in Salt Lake City, UT. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c9193a25773e2f47c9036b/1623791935729/Screen+Shot+2021-06-15+at+5.18.27+PM.png Home - The Boring Company Alleviating the stress of a daily commute with an app design for Elon Musk’s public transportation concept, The Boring Company. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c8450bbb2ff30fb882feec/1623865000009/Component+21+%281%29.png Home - KeepFluent 2.0 Mobile app design for client Aspire to Age endeavoring to make it easier for people to request aid from social service providers. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e940bcfc46b150582906e5/1625899230258/Group+209.png Home - MyRecipe App App concept to make life a little bit easier for home cooks. https://www.jakealpert.com/about daily 0.75 2021-07-13 https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/6089cbb1238cb461824d4f81/1619643341930/5_Klein_Untitled-Blue-Monochrome-IKB-108_1956-framed-DLG-7841-15-YvesKlein-kitminlee01.jpeg About https://www.jakealpert.com/resume daily 0.75 2021-07-08 https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e75840e85c99193ea42b55/1625774194300/Jake+Alpert+Resume+2021.png Resume https://www.jakealpert.com/contact daily 0.75 2021-06-20 https://www.jakealpert.com/work daily 0.75 2021-06-14 https://www.jakealpert.com/work/theboringcompany monthly 0.5 2021-04-28 https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608a3b94eab32e4e129a084f/1623703981461/unsplash-image-8LyNsV-bxYc.jpg Work - The Boring Company - The Boring Company The Summary: Elon Musk’s The Boring Company is looking to disrupt and improve the public transportation industry with autonomous vehicles used in a network of tunnels under cities. Our task was to design a mobile app to facilitate the experience of reserving a ride in one of these cars. Since this was a novel concept with no currently-existing app, we leaned heavily on our user research, borrowing design patterns from competing transit apps, and focused on creating the most fluid experience possible. In the end, the product feels like a cross between Uber/Lyft and your city’s subway. The Team & My Role: 3-Person Team; Lead UX Researcher & Designer The Timeframe: 2-Week Sprint The Tools: Figma, Miro, Asana, Trello, SmartSheet, good ol’ pen and paper The Process: The “Double-Diamond” Methodology — Discover, Define, Design, Deliver The Challenge: Not only is there no existing app for The Boring Company, there isn’t an existing process or infrastructure for how the service works/would work. Far beyond just designing an app, we had to design the entire end-to-end experience for a user trying to catch a ride with The Boring Company. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608a5a733fff727531951475/1619718004872/Screen+Shot+2021-04-29+at+2.25.15+AM.png Work - The Boring Company - User Interviews Goals of user interviews Discover what users use public transportation for Uncover main frustrations with existing forms of public transportation Find out what existing technology users use for their commuting needs Learn users’ thoughts about transit safety and Autonomous Electric Vehicles Participant demographics 4 participants All tech-savvy daily transit users outside of pandemic All male, ages 23, 28, 29, 64 https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608a5af5a33f570ea0d359de/1619718004876/Screen+Shot+2021-04-29+at+1.33.28+AM.png Work - The Boring Company - Competitive and Comparative Analysis Due to the fact that there is no existing app for this new service, we had to conduct an extensive C&C analysis of other transit apps. We painted with as broad a brush as possible, looking across the apps associated with many different modes of transit. After performing a task analysis on these mobile transit apps, we found that they all followed a similar ride reservation process: Choose a starting point Choose a destination Choose trip time Select desired ride Pay and receive confirmation We decided that because The Boring Company was so new and potentially unnerving that we would follow a similar flow to share design patterns with these apps to create the sense of ease that comes with familiarity. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608a4df1162dba0b88a536c6/1623291124775/Screen+Shot+2021-04-29+at+2.10.38+AM.png Work - The Boring Company Gabriel quickly became a valuable member of our team. After hours of deliberating on which direction to take this app, we came to a breakthrough in what Gabriel’s true goals and needs were. We realized that we were not just designing a transit experience, but we were doing so to mitigate the stress that comes with the daily commute. The missed trains, being elbow-to-elbow with strangers (especially during a pandemic), the traffic, the anxiety over being late – we were creating this app and service to solve all those issues and improve our users’ overall quality of life. With Gabriel’s needs and goals in mind, we knew to stay committed to delivering the most seamless, usable, and safe experience possible for our users. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608a53c877b7b07e0bf23e93/1619718004882/Screen+Shot+2021-04-29+at+2.34.46+AM.png Work - The Boring Company https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608a590c2a0f8f49175711ac/1619718004886/Sitemap.jpg Work - The Boring Company https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608adb98fb07de16ecfa2baa/1619718004890/Screen+Shot+2021-04-29+at+11.49.50+AM.png Work - The Boring Company https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608b397b17d81d62c3a78a73/1623347425067/Screen+Shot+2021-04-29+at+6.53.17+PM.png Work - The Boring Company https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60f1dd866b0faf038ae71b9b/1626463639971/Group+49.png Work - The Boring Company https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60cd5d4d67a48d38635d982f/1624080083799/Frame+14+%282%29.png Work - The Boring Company Style guide we created for consistency across our high-fidelity screens https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60cd5c58c4ea5a223bb8a7ff/1624071276280/LVCC%2BLoop%2BHero%2B2_April%2B2021.jpeg Work - The Boring Company - Image from The Boring Company station under the Las Vegas Convention Center that served as inspiration for our color scheme https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608af0f95873d24d038601a7/1623347425071/Screen+Shot+2021-04-23+at+5.18.41+PM.png Work - The Boring Company Usability test script I crafted https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608af331bd088f5c84f53d18/1623347425075/Screen+Shot+2021-04-29+at+1.55.52+PM.png Work - The Boring Company - Following testing and feedback, the major iterations made to the prototype were: Add in already-populated “Current Location” to first step of home page and simplify instructions This better follows established design patterns in similar apps that our users will be familiar with and will reduce confusion we previously observed Visibly show maps changing as stations are selected This gave the user feedback that the information they are entering is indeed correct and being recorded Revise trip confirmation screen to bring “Reserve Ride” above the fold This was the place our users most often got tripped up and needed addressing Before this iteration, users did not know they had to scroll down to click the “Reserve Ride” button We solved that by eliminating a redundant section and making the button easily accessible on one screen without needing to scroll https://www.jakealpert.com/work/saltlakekicks monthly 0.5 2021-04-29 https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608b4e434f3fa61e90b262b4/1619742308802/unsplash-image-NMyuo1hoCAA.jpg Work - Salt Lake Kicks - Salt Lake Kicks eCommerce Redesign The Challenge: Salt Lake Kicks, a local sneaker reseller in Salt Lake City, Utah, was forced to move operations online due to COVID-19. The site clearly conveyed the passion of the store owner (a teenager named Cole), but needed a fair bit of work to make it more user friendly and competitive. The Summary: I launched a two-week sprint to conduct user research, redesign the navigation, create new information architecture, and design and test the brand-new UI for Salt Lake Kicks to increase traffic and allow it to better compete with direct and indirect ecommerce sites. The Team & My Role: Team of one; Lead UX Researcher, Lead UX Designer, Lead UI Designer The Timeframe: Two-week sprint The Tools: Figma, Mural, Miro, Trello (card sorting), Google Sheets https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608b59ac1ebbbd57fddf4156/1619745214859/Screen+Shot+2021-04-29+at+9.12.57+PM.png Work - Salt Lake Kicks - User Interviews I interviewed 4 interviewees, all males in their late 20s. Main takeaways: “I find shoes I’m interested in through social media and other sneaker sites.” “I find it very important that a site looks and is reputable.” “I often leave sites with items to come back to later.” These interview answers were used to drive the ‘Wishlist’ feature and the prominence of social media on the top of the website, and gave the first clue as to who the primary user of this website would be. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608b643faed7dd34a280f54b/1619747916992/Screen+Shot+2021-04-29+at+9.57.54+PM.png Work - Salt Lake Kicks https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608b648c4f3fa61e90b40ef9/1619748076078/P2+C%26C.png Work - Salt Lake Kicks - Competitive and Comparative Analysis Multiple users mentioned using online stores like Flight Club, Nike, and Adidas, so I focused my C&C analysis and eventual Information Architecture on sharing design patterns with these sites. The existing site didn’t have multiple images, a cart, wishlist, or other typical UI components featured on other ecommerce sites. I wanted to put it more in-line with its competitors. Topps was added as an indirect competitor to try and capture typical collecting sites, which I had already begun to figure out would play a factor in my user persona. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608b6924e2e8543f0a472e72/1619758141759/Screen+Shot+2021-04-29+at+10.17.36+PM.png Work - Salt Lake Kicks James, our primary persona https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608b696e3a86451ed536e77c/1619758175666/Screen+Shot+2021-04-29+at+10.17.52+PM.png Work - Salt Lake Kicks Isaac, our secondary persona https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608b6c545214c82a53c06db7/1623786015167/Screen+Shot+2021-04-29+at+10.32.35+PM.png Work - Salt Lake Kicks https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608b8f1122908845efcce671/1619758881178/Screen+Shot+2021-04-30+at+1.00.17+AM.png Work - Salt Lake Kicks https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608ba3bb8b69f5374c34a98e/1619764633674/Screen+Shot+2021-04-30+at+2.28.47+AM.png Work - Salt Lake Kicks The Great Salt Lake Causeway with electric colors on either side of it https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608c619980b3d725fcbe50be/1619812795918/Screen+Shot+2021-04-30+at+3.59.03+PM.png Work - Salt Lake Kicks https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/608c63723d11e97e27760938/1619813788697/Screen+Shot+2021-04-30+at+4.06.57+PM.png Work - Salt Lake Kicks https://www.jakealpert.com/work/keepfluent monthly 0.5 2021-07-09 https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c797570dad731762194f7a/1623701722428/Hnet-image+%288%29+%281%29.gif Work - KeepFluent https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c7b754752222546d85ad73/1623701839046/Screen+Shot+2021-06-14+at+4.03.28+PM.png Work - KeepFluent https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c7b7802a54e7280ac2bd05/1623701839050/Screen+Shot+2021-06-14+at+4.03.59+PM.png Work - KeepFluent https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c5a80bc21ff2642a4d32e5/1625868985026/1b8e89ce111016cf512f58d384e777cf.gif Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c58cae5ffe1d475eaeb599/1625868985028/Screen+Shot+2021-06-12+at+11.18.29+PM.png Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c58848098e55621d34a536/1623558340738/Screen+Shot+2021-06-12+at+11.38.57+PM.png Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c58b87b986d114d05de045/1625868985031/IMG_7806.png Work - KeepFluent - Make it stand out https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c5a19264e1091fe119adb6/1623646722729/Screen+Shot+2021-06-13+at+2.10.25+AM.png Work - KeepFluent A small sample of our affinity map https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c6d38b99b3c572ebc02014/1625868985041/Screen+Shot+2021-06-13+at+11.56.21+PM.png Work - KeepFluent https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c6c025e2c5233ddf1f9854/1625868985039/Hnet-image+%281%29.gif Work - KeepFluent - Request Process in KeepFluent 1.0 Request Process in KeepFluent 1.0 https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c6d00a73577e58027d19db/1625868985036/Screen+Shot+2021-06-13+at+11.34.08+PM.png Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c7f8e1dc2ddb585e5825f4/1625868985044/Research+Recommendations+%28Appendix%29+%284%29.png Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c6aa8ed485fc055672bce9/1625868985046/Screen+Shot+2021-06-13+at+1.59.18+AM.png Work - KeepFluent To reduce the cognitive load experienced by our users in usability testing, Lionel and I tucked the remaining features of the platform behind a hamburger menu. By doing this, we hid 7 other options that users did not feel were important enough to be persistently displayed. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c6f8ee99b3c572ebc1b89c/1625868985049/Component+9.png Work - KeepFluent https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c6ee1e802c6318923bfaee/1625868985055/Screen+Shot+2021-06-14+at+1.50.05+AM.png Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c81eb0ef70012a92636939/1625868985057/6ac5aea3-8bab-4892-9c96-655d0a9a268c--plum_pie_2.jpeg Work - KeepFluent - Narrowing the scope was not easy as pie! https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c6f95f8a58b67b5dbbeef8/1625868985052/Component+10.png Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60ca1abd937243452dad9ac3/1625868985060/Component+22+%281%29.png Work - KeepFluent https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c6fe612cb46b05b5f4f0d7/1623708560733/Component+17.png Work - KeepFluent - Text size was too small We had to increase it to make everything readable for our target demo. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c6ffb30fe1634fe84f35c4/1623708560746/Component+19.png Work - KeepFluent - Request form card There was confusion over what type of provider the user was hiring, so we added an intermediate card to clarify translator vs. interpreter, which we learned are two mutually exclusive tasks. This solution was a home run with users in following testing. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c6ff572cb46b05b5f4f5b5/1623708560738/Component+18.png Work - KeepFluent - UX Writing needed clarity The words “due date” and “project” were tripping people up, so we changed them to “task” and “event.” https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60ca2f7726d1a2210ebd6438/1625868985065/Component+16.png Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60ca2ee0c146e10a96aee9db/1625868985062/Screen+Shot+2021-06-14+at+2.16.26+AM.png Work - KeepFluent - Make it stand out At the end of low-fi testing, I notated for my team which frames could go hi-fi and which still needed work. After iterating and bumping the frames up to hi-fi, we went from that to this https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c7f3e35cbe3631333d43ff/1623717304520/Hnet-image+%287%29+%281%29.gif Work - KeepFluent https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c7f43e5df2b74f2a9d96b8/1623717304524/Hnet-image+%2810%29+%281%29.gif Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c7f5b8bb2ff30fb87de5c8/1623716419219/Component+20+%281%29.png Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c7f5b8bb2ff30fb87de5cb/1623716617906/Hi-Fi+Usabillity+Testing+Results.png Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60c7fece2610bc480abc1769/1625868985068/Hi-Fi+Usability+Testing+Results+%281%29.png Work - KeepFluent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jakealpert.com/work/myrecipeapp monthly 0.5 2021-07-10 https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e8cd734f75526203385d09/1625869729760/Group+5.png Work - MyRecipe App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e9c63fc91b61347ea94deb/1625933398352/Group+5+%284%29.png Work - MyRecipe App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e8cbe90c100218559801f3/1625933216347/Group+317.png Work - MyRecipe App A sample of our affinity map https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e9c44b18245d33f18725dd/1625933127182/Group+212+%283%29.png Work - MyRecipe App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e8f547e6a58043b68f98f5/1625882184475/Define+12+%28FAUSTINA%29+%281%29.png Work - MyRecipe App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e8fe6fe370ac6322878664/1625882240568/Userflow+1.png Work - MyRecipe App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e8f4ed6e2672579438ef25/1625882514681/Sitemap+%282%29.png Work - MyRecipe App https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e8fdb918245d33f180443c/1625882759216/Group+201.png Work - MyRecipe App https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e917e63b7e7c63344fe746/1625888750822/Group+30.png Work - MyRecipe App https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e93f94e6a58043b6929628/1625898904742/Design+18+%28FAUSTINA%29.png Work - MyRecipe App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e9c2e2c0906550d9107ed1/1625932519328/Group+211.png Work - MyRecipe App https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e90d35c4c1a734c5d5f547/1625886010197/Group+208.png Work - MyRecipe App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e9153a3f195e1e4035ed3d/1625888077569/Deliver+24+%28JAKE%29+%283%29.png Work - MyRecipe App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/608865be911f581364dfa2d3/t/60e91145b10b9b33fa973acb/1625887056307/original.gif Work - MyRecipe App - Make it stand out Whatever it is, the way you tell your story online can make all the difference.